INDIA IS READY TO ROAR: ITW Universe Sets the Stage for a Football Revolution

As Brazil, Uruguay and Panama arrive for the India Home Series 2026, Bhairav Shanth and ITW Universe are betting on a powerful cultural shift: football is no longer waiting outside India’s sporting mainstream. THE ANNOUNCEMENT IS BIGGER THAN A FIXTURE LIST The visual campaign itself feels less like a conventional sports announcement and more like a cinematic declaration. 1. Brazil.

Sep 18, 2026

FROM BADDI TO 19,024 FEET: STEELBIRD UNLEASHES ‘FALCON’S RIDE’ TO CONQUER UMLING LA

  New Delhi | September 2026: Some journeys are measured in kilometres. The unforgettable ones are measured in moments. Taking this spirit of adventure to the Himalayas, Steelbird Helmets has brought together its riding community for ‘Steelbird Helmets Falcon’s Ride’ — an ambitious motorcycle expedition that begins at the company’s Baddi plant and heads towards the formidable heights of Umling